Memories, personality, and stories

Just reading an article in MIT Technology Review about Daniela Schiller, a neuroscientist studying memory malleability. Reminds me of Elzabeth Loftus, who got into a lot of hot water (including death threats!) by demonstrating experimentally that the concept of “repressed memory” is not fact-based, and how false memories can be created. [Of course, to a lot of people, having something demonstrated experimentally makes it Highly Suspicious, whereas things like crystal healing, “toxin” cleansing, or any religious story (take your pick), why, those just have to be true… how could they not? *sigh*]

The Schiller article says:

…memory is best preserved in the form of a story that collects, distills, and fixes both the physical and the emotional details of an event. “The only way to freeze a memory,” she says, “is to put it in a story.”

Creating a story, then, is a form mnemonic. Like creating a rhyme, or a song, about an event helps one remember it and transmit it to others – meme-ifies it. Collecting events, themselves with no meaning, into a narrative; giving them a structure with a beginning/middle/end; creates an object in idea-space, just as a solid object lives in our physical spacetime. And by remembering or telling the story, we are doing the equivalent of walking around it and studying it, just like we’d do to a sculpture in a museum.

At work, in the Technical Documentation department at NASA’s Jet Propulsion Laboratory, we are studying techniques to make it easier for writers of proposals to tell their story more effectively. A tricky business! These writers may or may not have any innate talent at storytelling or even writing. But a better story will help whoever reviews their proposal to remember it, and will help the proposal stand out from the pile of competitors. So we are attempting to craft a process that a writing team can refer to which will yield a proposal with a “central character,” a “goal,” a “conflict,” and a “resolution.”

Our challenge is even more daunting because it’s rarely an individual who writes these, but a team. A member of the team may be a specialist with a narrow, but indispensable, technical expertise. Their section may be highly abstruse, technical, even numerical. How do we help that team member to carry forward the elements of the story? They have a lot of work already, and many requirements to fulfill for their section to be compliant with NASA’s demands. We don’t want to be seen as burdening them with even more requirements, and mushy humanistic ones at that.

Schiller and Loftus’s research give us data to support the legal truism that “whoever tells the best story wins.” They don’t only win in the courtroom, they win competing for funds, and they also win in our own minds, as we try to corral our memories into stories with meaning.


Comment Spam

So, I got one comment! Okay, it was more of a personal email delivered through the commenting mechanism, by a friend who was mentioned in the post, who had (no doubt) ego-googled.

But, still, one comment.

And approximately 1,000 spam comments. Long weird comments incorporating many references to Oakley sunglasses or designer handbags, short one-line comments with drug names… and the pace is accelerating! Do the math, and the Internet will crack in half in about five weeks, from all the spam comments.

So, there’s that. Also, there are personal limitations on what I can post. I don’t want to write about my family, I can’t broach a topic that might offend anybody at work (and there are 4,500 people at work), so there’s pretty much nothing I can post.

Of course, that all assumes that ANYBODY will ever see this blog, which is doubtful. All it takes is one look, though. It is rare that anyone will google my name, but “rare” is still non-zero.

So, I’ll probably just post something anodyne every once in a long while, just to keep the domain name active and have something for at least me to look at.

Courage, and don’t forget to enjoy the beautiful things around you.

(there, see? that’s what I call anodyne!)

Pour-Over vs. Self-Service Airpot

Instead of no service, where I become your unpaid employee (as in the soon-to-be-late-and-unlamented Fresh & Easy), or excessive service, where I’m paying an extra $1.25 for the pleasure of watching you fuss your brains out with a pour-over, how about I order “coffee”, you pour it into a to-go cup, and I pay you and leave?

Does this make me a codger? A coffee place I pass by on my commute just closed and I am vexed! It used to be called Eagle Rock Coffee, on Alvarado just north of Sunset. It was a funky, one-off coffee shop that seemed always near the brink of chaos – newspapers lying around, hand-written signs for where to pour your “liquids”, community bulletin board, flyers for local bands. Just two weeks ago I stopped in and chatted with the lady about the book she was reading, Steve Martin’s Born Standing Up. We discussed how much an awful childhood contributes to a career in comedy, and so how do you explain Steve Martin?

Next day, they’re closed, windows lined with butcher paper. Clearly, there was too much chat, not enough profit.

So I drive by today, and I’m confronted by a shiny new shop: Tierra Mia. They have an interesting corporate persona – Latino (lots of Spanish on the menu, walls lined with pictures of happy coffee farmers, faces seamed with the joy of honest labor; presumably these pictures depict their coffee suppliers, but who knows – they might have bought them at Ikea) plus fussy Intelligentsia-style pour-over. I bustled in to grab a coffee for the second half of my commute, and discovered a whole new place – I was supposed to pick a variety of coffee, then wait for a pour-over ritual, then tell them my “lightener” preference (for the record, I take whole milk – cow’s milk; it’s what I call “milk”)… it turned my morning coffee from a pleasant, quick interaction with quirky individualists into a tedious chore dealing with focus-grouped, corporate-scripted, employees. Another thing, both people were hard to understand – and, no, not because of any accent, but just because they had lousy diction, and there’s street noise. The young lady behind the counter had a mouth full of impressive-looking braces, and a lisp like a punctured oxygen tank, and the young man just spoke indistinctly. To their credit, they saw my frustration and impatience, and offered me an Americano, which they said was the quickest thing I could get, so I did, for $2.50.

The upshot was that the coffee was fine, though more expensive than I like for my grab-n-go morning java. It could be that, with the advent of the pour-over model yielding higher profits, that regular coffee shops will go the way of “regular coffee” (that’s the old New York term for a cup of coffee with milk: no choice of sizes, no choice of amount or type of lightener, add your own sugar).

So, at the risk of being a codger, I hate it.

Hello, world…

This is the total reboot of

One day this may be used to market the photographs of Peter Basch, my late father, the photographer. Or, maybe I’ll use it to post opinions… god knows, this is probably more secret than if I wrote them in a notebook and then buried it in the crawlspace.

I do have to be careful – I have a professional life that I don’t want to jeopardize with some stupid rant. So don’t expect saucy photographs… unless they’re my dad’s. I might post those.

Come to think of it, here’s a picture (not saucy) of me, that my dad took in ~1964


Cheerful little thing, wasn’t I?

À bientôt…